Valrhona unveils latest premium chocolate range, as travel retail market rises
Premium chocolate brand Valrhona has confirmed a major launch of its latest Pistachio Crispy Praliné Gift Box amid key growth within the travel retail sector, writes Neill Barston.
The latest line for the company gained an exclusive showing at the TFWA World Exhibition & Conference in Cannes, with the series gaining a key release across Europe, the Middle East, Asia Pacific, and North America.
This new gourmet experience marks a core chapter in Valrhona’s legacy – a celebration of over 100 years of artisan production, with its latest release being delivered as the wider travel retail market has seen an upturn in product development and consumer demand.
Each piece of the French-made luxury range delivers an exquisite balance of crisp texture, intense pistachio praline, and silky milk chocolate, reflecting Valrhona’s pursuit of exceptional taste and precision.
Born in the heart of France’s Rhône Valley, Valrhona has shaped the art of fine chocolate since 1922. The Pistachio Crispy Praliné creation pays homage to that heritage, blending timeless savoir-faire with a spirit of creative reinvention.
Each chocolate reflects the Maison’s devotion to excellence and emotion – a delicate balance between tradition and innovation, indulgence and precision. The delicate combination of pistachio praline and smooth milk chocolate delivers a contemporary expression of the brand’s historic expertise.
Unveiled in Cannes, the Pistachio Crispy Praliné Gift Box has been designed for indulgence lovers and travelers seeking refined gifts. Its elegant presentation and premium positioning make it a standout addition to the world’s most exclusive duty-free assortments.
The launch is supported by a major activation campaign, featuring immersive retail displays, engaging digital storytelling, and social media highlights, ensuring Valrhona’s signature elegance shines in every terminal.
“With this launch, Valrhona reconnects with its roots while embracing today’s passion for refined, sensory experiences,” said Zeyneb Larabi, Global Retail and Travel Retail Director at Valrhona. “It’s a tribute to our century-old expertise, crafted for those who seek authentic indulgence and exceptional gifting.”
