Travel retail installation delivers a digital first for Ferrero’s ingredients focus

An innovative focus on its Rocher brand has formed a major digital engagement launch for Ferrero at  Nice Côte d’Azur Airport, encouraging travellers to explore its production processes, writes Neill Barston.

The company’s ‘Quality at Heart’ initiative is operational until 20 October, and invites visitors to  explore an eye-catching hazelnut-shaped installation that guides them through the lifecycle of the company’s key ingredients for its core chocolate line.

For its initial launch, the airport installation was also complemented by immersive sustainability-themed digital tunnel alongside a network of 73 screens, ensuring strong visibility and engagement during passengers’ journey.

As the business, which recently played a strong role in our World Confectionery Conference last month, noted, the campaign linked into its appearance at the recent   2025 TFWA World Exhibition in Cannes that concluded last week. Ferrero used the event to unveil novelties from its portfolio of global brands, while reinforcing its commitment to sustainability and responsible consumption.

This campaign also reflects Ferrero’s commitment to sustainability and responsible sourcing, as outlined in its renewed Hazelnut Charter which promotes regenerative farming practices, fair working conditions, and full supply chain transparency.

Today, over 90% of hazelnuts are traceable back to individual farms, and more than 21,000 farmers have been trained in sustainable cultivation practices.