Ferrero’s white Crunch variety aims for seasonal success

Ferrero is hoping that seasonal Halloween celebrations will be even sweeter this year’s with its Crunch brand unleashing a new white variety, reports Neill Barston. 
As the business noted, the series has hit retail shows in time for a peak candy period, targeting the trick-or-treating market, as well as being designed as a key movie-night snacking option.

It is available in 1.55 oz individually wrapped bars and larger 2.7 oz share packs to cover a variety of social occasions.

“Crunch has been a fan favourite for over 85 years, and the love for the original bar is as strong as ever,” said Sajani Manchanda, Senior Brand Manager at Crunch.

“Our fans crave texture — especially one that’s satisfying. That’s why we’re excited to unveil Crunch White: the iconic crispy bite you know and crave, now coated in smooth, creamy white chocolate. It’s a lighter spin on a classic, and we’re pretty sure it’s going to be love at first crunch — all over again.”

Adding to the excitement, Crunch White will be featured in a limited-edition Candy Bar Cupcakes 25-pack and Candy Bar Cupcakes 12-pack as part of Ferrero’s partnership with New York-based dessert company, Baked by Melissa, famous for its handcrafted bite-size cupcakes and treats.

Baked by Melissa is putting its signature spin on CRUNCH along with other Ferrero fan-favorites including Butterfinger, Baby Ruth, and 100 Grand that trick-or-treaters have craved for decades, while also celebrating the launch of two new limited time candy bars, CRUNCH White and Butterfinger Marshmallow.

Fans can grab CRUNCH White at retailers nationwide now through December 2025. Stock up early – something this good might fly off shelves!