A summer sensation beckons with Trü Frü’s milk chocolate peanut butter banana

A summer taste sensation has been launched by the fruit-loving Trü Frü brand, with its Milk Chocolate Peanut Butter Banana, writes Neill Barston.

According to the Mars-owned business, there are especially high hopes for the recently created new frozen line, which joins an already successful series that has made its mark on the sector in recent years.

The company recently made a strong showing at the Sweets & Snacks Expo in Indianapolis, alongside its parent company, where visitors to the key trade fair had the chance to sample the company’s core range.

As the business noted, its bold new flavour is a sweeter, milk chocolate twist on the beloved Trü Frü Dark Chocolate Peanut Butter Banana. The classic taste profile stands the test of time with salty peanut butter to complement the sweet milk chocolate.

Made with clean and simple ingredients, Trü Frü hyper-chills nature’s finest fruit picked at peak ripeness to lock in natural taste and nutrients to preserve the true freshness in a way no other brand does. You can find the company’s latest offering in the freezer aisle at Target (as part of the brand’s new full-door freezer display) as well as being at Whole Foods stores nationwide across the US, with roll-out anticipated in other territories to follow.