Ferrero’s classic Tic Tac gains innovative new double twist

A bold new release from Ferrero confectionery brand Tic Tac has seen an innovative new twist for the classic mint series, the Tic Tac Two, a new sugar-free, dual-flavour range, writes Neill Barston.

The brand, which was among the company’s core portfolio on display at last month’s Sweets & Snacks Expo (which also offered a platform for its Dr Pepper flavour), further expanding the series.

As the business noted, the launch marks a significant milestone in Tic Tac’s evolution, giving familiar flavours a new twist to captivate today’s adventurous consumers.

Tic Tac Two will make its global debut featuring three tantalising flavour combinations, including raspberry and lemon, strawberry and lime, as well as fresh and mild spearmint, which have all been designed for on-the-go confectionery sharing moments.

Each Tic Tac Two is twice the size of original Tic Tac, with two distinctive layers delivering a contrasting taste in every flip. With their silky texture and embossed Tic Tac branding, the dual-flavour brings an innovative edge to the mint category, redefining what consumers can expect from the sugar-free range.

Leonardo Bertelli, Global Marketing Director at Tic Tac, welcomed the latest release. He said: “It’s time to announce a new product launch in the Tic Tac family. Welcome to Tic Tac Two: a sugarfree duo-layered pill, which combines a dual flavours experience, with twice the size of a classic Tic Tac. This new product is carefully made for our consumers, who are always looking for exciting and playful new taste experiences, that balance the familiarity of Tic Tac with a sugarfree innovation.”

The launch follows extensive consumer research which highlighted a growing desire for refreshment products that are both enjoyable and functional*. People are increasingly looking for their mints to have a variety of flavours, combining playfulness with on-the-go refreshment, that perfectly embodies the Tic Tac Two range.