M&Ms brings the fun with its unique Times Square store sleepover prize
In celebration of the launch of M&M’S® Fun Club, the iconic chocolate candies brand is offering the sweetest and dreamiest experience to one lucky M&M'S Fun Club member and four of their friends – a sleepover at the M&M’S Times Square store!
Mars Wrigley’s flagship M&M’S brand has launched a major consumer engagement programme, creating its first ever rewards initiative in the form of its new Fun Club, writes Neill Barston.
As the company explained, the creative initiative will enable members where members can earn points for every purchase and redeem them for exclusive prizes, colourful experiences, and giveaways.
To celebrate the launch of this sweet rewards scheme, for a limited time, the brand is giving anyone who signs up for the M&M’S Fun Club a chance to win a once-in-a-lifetime prize — a sleepover inside the M&M’S Times Square Store.
The brand is anticipated to be fully playing its part at the next Sweets & Snacks Expo this May in Indianapolis, where Mars is anticipated to be launching fresh innovations across its portfolio.
Meanwhile, this April, one lucky M&M’S Fun Club member and four of their friends will win the ultimate slumber party at the brand’s Times Square store. Inspired by the trend of recreating all the fun of a sleepover with your best friends at any age, the store sleepover will feature personalised glamping set-ups and nostalgic sleepover activities.
As the brand asserts, this is far from an average sleepover, with the winner and their friends will also get to hang with a Spokescandy, try an exclusive M&M’S Fun Club flavour mix available only during the sleepover experience, be treated to an after-hours shopping spree, and of course — enjoy some tasty treats featuring an array of the brand’s favourites.
“Our fans are some of the most fun, loyal, and creative people, so we created the M&M’S Fun Club to give them a place to enjoy our delicious products, score sweet rewards and prizes, and most importantly, celebrate the power of fun,” said Gabrielle Wesley, Chief Marketing Officer, Mars Wrigley North America, who said the initiative offered some unique experiences for its fans.
Fans who sign up for the club at mms.com/fun-club from February 26, 2025, to March 19, 2025 will be entered to win the ultimate night of nostalgic fun with friends. Points are earned from free challenges, such as completing extended profile questions, or recruiting friends to join can be used towards more entries! See official sweepstakes rules at mms.com/fun-club.
The Times Square Store Sleepover may be a one-time-only experience for a lucky few, but the brand’s fun club is for anyone to join and earn rewards year-round. To sign up and start earning rewards today, visit MMS.com and follow M&M’S on Facebook, X, TikTok and Instagram.
