Cinnabon and WARHEADS release limited-edition collaboration in selected bakeries
Cinnabon, the fan favourite bakery known around the globe for its iconic cinnamon rolls is collaborating with sour candy connoisseur WARHEADS to introduce a new flavour. This collaboration for the two brands will bring a burst of unexpected flavour to Cinnabon bakeries nationwide.
Cinnabon x WARHEADS topped buns will be available in three fruity flavours, blue raspberry, green apple and watermelon. These topped buns sprinkle WARHEADS sour popping candy onto cinnabon’s smooth, creamy and iconic cinnamon rolls for a balanced sweet and sour flavour.
“Fans know and love our classic cinnamon rolls, but at Cinnabon, we don’t shy away from a little fun,” said Michael Pittman, vice president of marketing at Cinnabon. “We are always looking for bold new ways to innovate for our most adventurous guests. Cinnabon x WARHEADS is truly a collaboration you have to try before you deny – and we know fans will keep coming back for another bite of this one-of-a-kind flavour combination.”
The collaboration will be available in selected bakeries while supplies last, beginning monday, 19 August.
“We are ecstatic to collaborate with such a beloved brand and give consumers a sweet new way to experience our super sour products,” said Lindsay Karlin, VP of marketing and product development at WARHEADS. “It’s incredible to see two inventive brands like Cinnabon and WARHEADS come together to create something consumers have never seen before.”
