Cadbury unveils new Darkmilk praline and Caramilk crispy chocolate ranges

Cadbury is set to make two notable expansions to its bar lines in the form of its new Darkmilk Praline and Caramilk Crispy, as the company’s parent company, Mondelez International posts strong six-month results, including continued investment in innovating lines, writes Neill Barston.

As Confectionery Production has previously reported, present supply chain challenges that have impacted across the global industry and seen ingredients, as well as logistics costs increase notably, have seen cocoa prices reach a notable high in recent weeks, yet demand for core ranges remains comparatively high.

According to Cadbury, its Darkmilk Praline is available in 85g tablet format, and contains creamy, rich, high-cocoa chocolate, with a hazelnut filling, and joins the successful Darkmilk range, which gained its release back in 2018. This was specially crafted after research identified that taste buds change as we go through life, with consumers increasingly looking for a richer tasting chocolate as they get older. The bars contain 40% cocoa, catering for consumers who find milk chocolate a little too sweet and dark chocolate too bitter.

The new Darkmilk Praline tablet will build on the brand’s success through its first five years on shelves with the addition of a hazelnut praline flavour. Hazelnut is the number three chocolate flavour, growing 13% year-on-year. Cadbury Caramilk Crispy is also available in an 85g tablet format. It comprises a golden blend of white chocolate with a light crisped rice inclusion.

Caramilk Crispy builds on an exceptional first 18 months for Caramilk, during which it has become one of Cadbury’s biggest and most established brands. Caramilk chocolate was developed for the UK and Ireland audience and the addition of crisped rice will build traction with shoppers under 45, demonstrating the brand’s ability to drive incremental growth to the category.

Christina Bland, Junior Brand Manager for Cadbury Tablets at Mondelēz International, said: “We are extremely proud to be unveiling these two fantastic new innovations across two brilliant brands.

“We know that Cadbury Darkmilk has brought new shoppers to the category, adding incremental sales for retailers. Cadbury Darkmilk Praline will further build on this. Additionally, Cadbury Caramilk has already built up a dedicated following. We know 82% of shoppers who have tried Caramilk would repeat their purchase – and the new Crispy launch will help build on this.”