H!P confectionery brand unveils latest crunchy orange oat milk bar flavour
James Cadbury at this year's ISM with his H!P brand. pic: Neill Barston
British plant-based bar range H!P has unveiled its latest flavour entrant to the market in the form of crunchy orange, off the back of its successful appearance at the key ISM confectionery event in Cologne, writes Neill Barston.
As the company noted the classic combination of chocolate and orange offers a strong proposition for customers, featuring its trademark creamy oat m!lk chocolate combined with zesty orange and crunchy waffle cone pieces.
The brand has made strong efforts to focus on sustainable sourcing, with the brand’s carbon footprint reportedly over 50% lower than chocolate made with conventional dairy milk. It features striking plastic free packaging, the zesty new bar will be available initially via hipchocolate.com, priced at £3/70g bar. The latest entrant joins an established line-up of oat m!lk chocolate bars including: creamy original, salted caramel, salty pretzel, cookies no cream, salted honeycomb and white berry crunch.
According to the business, the range has proved a firm favourite with Gen Zers and millennials, delivering an oat-based alternative to milk chocolate that’s handmade, blending sustainably sourced single origin Colombian cocoa with creamy oat m!lk. The brand is known for its signature contemporary designs and eco-friendly packaging.
H!P founder, James Cadbury (also founder of luxury, sustainable chocolate brand, Love Cocoa, and the great-great-great grandson of the original Mr John Cadbury, spoke to Confectionery Production recently at ISM (pictured main image), noting that there had been an encouraging response to its ranges, including seasonal releases planned for the remainder of the year. As he noted, the company is presently in the process of trying to establish its first retail store, which is most likely to be within London.
James said: “Nothing beats the iconic combination of chocolate and orange. Orange oat m!lk chocolate has been one of the most demanded flavours from H!P customers for months, proving that this timeless classic remains massively appealing to a younger adult audience. We can’t wait to see what everyone thinks of it.”