Ferrero selects drink favourite flavour for latest Tic Tac limited edition

The Ferrero Group has teamed up with Cocoa Cola for a key launch of a new Sprite flavoured Tic Tac, aiming to capture the experience of the popular soft drink, writes Neill Barston.

As the business noted, the new, limited edition is the second product born out of this unique global brand collaboration, which has already successfully launched Tic Tac Coca-Cola in 2019.

With Tic Tac Sprite, consumers get to enjoy a Sprite-inspired lemon-lime flavored Tic Tac in a distinctive eye-catching yellow. It is available in the standard packs, making them perfect to enjoy on the go as well as for being shared with friends. There will be four different size and weight options, each with a distinctive and impactful graphic.

Scott Perry from the Global Tic Tac team welcomed the latest release. He said: “The Coca-Cola Company is pleased to partner with the team at Ferrero to offer the unique taste experience that is Tic Tac Sprite to fans of both brands,” shared John Larson, Senior Licensing Manager for The Coca-Cola Company. The special edition, launched today in France, will be available in the next few months in more than 20 countries around the world.

“Our successful partnership with The Coca-Cola Company marked the coming together of two of the iconic global food and beverage brands. Both brands are loved worldwide for bringing great tasting goods to market. We’re always on the lookout for how to boost consumers’ senses even further, so the opportunity to create the first ever Tic Tac inspired by the distinctive taste of Sprite, was too good to miss. As two global brands, we share the same lively and fun-loving DNA, so we hope this collaboration brings even more moments of refreshment for the world to enjoy.”

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