Fannie May brand set for major US launches of premium bars

Chicago-based Ferrero brand Fannie May has unveiled two new innovations into the confectionery market, including a new premium chocolate bar series, as well as a Rocky Road Chocolatier’s Mix, reports Neill Barston.

The company exhibited at this year’s Sweets & Snacks Expo at McCormick Place, with the portfolio continuing to gain market share, as the business continues to make its mark on the US market after a century in industry.

“Fannie May is continuously working to balance our rich tradition of crafting classic, Americana-inspired confections and thinking of new ways fans can enjoy our offerings. With these two new innovations, we have done just that,” said Rick Fossali, VP & General Manager of Fannie May. “I hope the new Fannie May Premium Chocolate Bars and the Rocky Road Chocolatier’s Mix allow our consumers to make even more timeless memories together, anytime, anywhere.”

The first-ever Fannie May Premium Chocolate Bars (3.5oz) will be available in four flavours: Milk Chocolate Pecan Brittle, Milk Chocolate Butterscotch with Sea Salt, Dark Chocolate Mint & Cookie and Dark Chocolate Sea Salt Almond.

The new Chocolatier’s Mix line is launching in 2oz, 7.5oz and 18oz bags. Rocky Road, a nostalgic flavor innovation for the chocolate brand, is a delicious combination of crunchy pecans, almonds and fluffy marshmallows coated in Fannie May’s signature rich milk chocolate.

Both of these offerings are handcrafted with love, passion, and the very best ingredients, with no artificial colors, no artificial flavors and no preservatives. All of Fannie May’s products are made in the United States.

The new Fannie May Premium Chocolate Bars are now available on  and at the 50+ Fannie May retail stores, regionally at Walgreens and other regional grocers. The Chocolatier’s Mix Line is now available exclusively at Sam’s Club and Fannie May retail stores and will be available widely at club, FDM and on starting in March.


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