Fox’s boosts Mini Moos range

14 July 2010 – Fox’s Biscuits is extending its Mini Moos range with the launch of new Mini Moos Choc Chip. Available now, Mini Moos Choc Chip is set to build on the Mini Moos Malted Milk – currently the fastest growing stock-keeping unit within the £123.3 million kids sector – and capitalise on the growth of the mini bags segment.

Mini Moos Choc Chop are mini malted milk biscuits dotted with chocolate chips and packaged in individual mini bags within a 6x25g multipack. Currently 57% of growth in the Kids sector is coming from Mini Bags.

Rachel Moffatt, brands sector director for Fox’s, said: “It is evident from looking at the current market that kids love having their own mini pack of biscuits, with mini bags continuing to outperform the total Kids offering within this sector.”

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