McVitie’s reduces fat by a further 50%

The UK’s United Biscuits has announced a second reduction in the saturated fat content in three of its leading McVitie’s biscuit brands.

From November 2009, McVitie’s Digestives, HobNobs and Rich Tea biscuit brands will be reduced in saturated fat by a further 50% following a similar reduction 12 months ago. Jon Eggleton, marketing director at UBUK, says, “We’ve achieved this second reduction without compromising on the recognisable taste and texture that our consumers expect.”

The on-pack flash has been updated to Now Lowest Ever Saturated Fat Same Great Taste’. Judy Butriss, British Nutrition Foundation, adds, “It’s always positive to see food manufacturers going above guidelines set by the Food Standard Agency.”