Puratos unveils virtual innovation hub

Puratos has launched a virtual innovation centre to support its customers in bakery, patisserie and chocolate in creating the best finished goods.

With the virtual innovation centre, Puratos expands its services from the existing 81 physical innovation hubs with 463 global experts. The new platform will provide one-on-one assistance on different aspects of product development.

Its features include live chat sessions technical advisors, a virtual advisor offering customers 24/7 advice on their finished goods, as well as a recipe database.

In addition to these features, the Puratos 360° virtual tour is said to bring the physical innovation centre directly to the customers’ work space. A virtual walkthrough allows them to explore the centre and discover some of the company’s services without having to travel there.

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