Maxilin Crawford production to triple after Tilley’s buy
UK sweets manufacturer Maxilin Crawford could see its production more than triple after acquiring rival Tilley’s Sweets for an undisclosed sum.
The deal will also see Maxilin Crawford, which is the parent company of liquorice producer Maxilin Ltd and lollipop maker R Crawford (Northern) Ltd, expand its product lines. The company produces Liquorice Flyers with flavoured crystal centres, as well as the popular Danish treat Super Flyer; exporting 1.3 million sticks each month. Super Flyer is distributed in Denmark by Nestlé.
Joanne Williams, managing director of Maxilin Crawford, says, “Tilley’s Sweets is a fantastic addition to our company as it more than triples our production capabilities from 20 tonnes of sweets per week to 90 tonnes per week.
“The sale of Tilley’s came at just the right time. We were planning to expand our production capabilities and whilst at an industry show, we learned Tilley’s was available. It made absolute sense to purchase the business and its assets, as Tilley’s fitted perfectly with our current ranges and will allow us to expand and grow our product lines.”
Crawford & Tilley, as it is now trading, has recently agreed an exclusive deal with Iceland to sell jars of sweets in its stores, and also has deals with B&M and Poundland.
