UB appoints new CEO

United Biscuits (UB) has announced that Martin Glenn will be stepping down from the business in early April to join the English Football Association as CEO. Glenn will be succeeded as CEO by Jeff van der Eems who is currently CEO of UB’s International business.

Glenn is an avid, lifelong football fan – and is well known for being the man to introduce Gary Lineker as the face of Walkers earlier in his career. Glenn explains: “This has been a difficult decision, as I have had a hugely enjoyable – if challenging time – at UB. I am very sad to be leaving the business, but the opportunity with the FA is just too good to pass up, as I am sure many people understand!”

Jeff van der Eems, currently CEO of the International business in United Biscuits will be taking over as CEO of UB as of 3 April. Since being in charge of the International business, van der Eems has expanded UB into international markets by extending its portfolio from no presence to four factories. He has been with the UB business for over a decade and has held several senior roles including chief operating officer and chief financial officer.
“I am thrilled to be taking over as CEO of UB from Martin,” comments van der Eems. “The business is in a strong position to continue to grow both at home and abroad, especially with the support now provided by Yıldız Holding. I would like to thank Martin for all his efforts during his time at UB. We will continue to build on UB’s strong foundations and spearhead the business for long-term sustainable growth.”

Martin Glenn will stay on as advisor to the UB Board of Directors.

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