Sweets and Snacks Expo in full flow

It’s been an impressive first couple of days at this year’s Sweets and Snacks Expo, which have already offered up plenty of intriguing and newsworthy developments.

From more than 300 new products being launched across its three days, through to some inspiring talks on the future of the sector, the eyes of the confectionery world have been very much trained on events unfolding in Chicago.

Among the big releases has been Ferrero offering several launches for its US markets, Jelly Belly’s latest Harry Potter and Toy Story lines, and Barry Callebaut formally rolling out ruby chocolate to an enthusiast reception on the opening day.

With the US remaining the largest confectionery market in the world worth around $35 billion, its influence remains particularly strong around the globe.

It’s been a pleasure so far in terms of getting to meet a number of businesses from a host of nationalities, who have all contributed to creating a genuine buzz around the event.

Mintel’s presentation on sweets and snacks trends was also especially revealing about what we might we have around the corner within the coming months and years ahead.

Read our next edition of the magazine to gain our full insight into developments, but needless to say, there’s been plenty to explore and learn about so far in this engaging and dynamic trade show. Keep in touch with any show news and I hope to encounter as many of you as possible during my time here.

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