Supply chain transparency

It’s about time that consumers really understood what is behind moves within the food industry to ensure there is true supply chain transparency. In order to maintain the pressure on manufacturers to do the right thing, a new campaign is flipping the convention of ‘blaming and shaming’ into a consumer led movement for positive change and supply chain transparency.

A group of international social entrepreneurs – Child Labour Free (CLF) – is bringing a new global accreditation system to the UK that will allow companies across all product categories to have their supply chains independently certified as ‘Child Labour Free’. Qualifying businesses will be able to display the certification mark, communicating where their brand is on the journey to becoming child labour free.

CLF is working with Ernst & Young (EY) and DLA Piper, who are leading the supply chain analysis process and integrity of the accreditation system. CLF also collaborates with a range of regional accreditation partners to continue driving innovation across the accreditation process.

Saatchi & Saatchi and Britannia Communications have been engaged by CLF to provide business strategy, branding and digital communications consultancy. CLF is also working with UNICEF, taking expert guidance on how to provide sustainable alternatives to child labour and to ensure children, families and communities are supported along the way.

It sounds like a very positive way of getting the message across to consumers to whom considering the true origin and provenance of the products they consume is something new. It really is true that you get what you pay for, and if a product is available at a very low retail price, you have to consider how those who are involved in the early stages of the process are treated.