NeoMedia Technologies, pioneers in the mobile barcode industry, has granted Mondelēz Global a worldwide, non-exclusive license to the company’s patents related to mobile barcode resolution. In addition, Mondelēz has selected NeoMedia as an approved vendor for mobile barcode management solutions.

“Mobile technologies fundamentally change consumer engagement and their path to purchase and, as a company, we are committed to play a significant role in that space,” says Ed Kaczmarek, director of innovation & emerging technology at Mondelēz. “We are pleased to work with NeoMedia on this licensing arrangement to support our mobile initiatives.”

“Mobile barcode adoption continues to experience rapid growth in the market, with consumer brands seeing the immediate value of the technology,” says Laura Marriott, chief executive officer of NeoMedia. “We welcome Mondelēz Global LLC as one of NeoMedia’s brand licensees as we continue to grow our IP portfolio and strengthen our overall presence in the market.”