28 April 2011 – Imagine a world where everything you touch turns to Skittles, that is exactly what Wrigley has created in its latest TV advert for this colourful confectionery brand. On TV screens from the 3rd May for three weeks, this twisted take on reality follows lead character, Tim and his magical ability to create never ending Skittles. But is it really awesome when you can’t hold your new born baby? How would you feed and dress yourself? Or even answer the phone? The new Skittles advert is sure get people talking about it and will drive sales of the rainbow coloured brand for retailers.

The first UK Skittles TV advert in two years is designed to appeal to 18-30 year olds, encouraging viewers to expect the unexpected and open their imaginations. Containing comedic one liners, the absurd storyline, which parodies the Midas Touch, will excite existing fans of Skittles and attract new ones.

The hilarious advert takes place in an office setting and features worker ‘Tim’ sitting at his desk. A female colleague approaches with a young male and asks ‘Tim’ to “Show Joel how everything you touch turns to Skittles”. ‘Tim’ looks forlornly at his hands, then goes onto turn a stapler, telephone and eventually his desk into hundreds of Skittles sending his computer and belongings crashing to the floor. The advert comes to a close with a packet of Skittles and the slogan ‘Touch the rainbow, taste the rainbow’.

Elena Ibora, Skittles brand manager, says, “We are delighted that we can bring this unique advertising campaign to the UK following its huge success in America. This advert will definitely keep Skittles fans on their toes, bringing the element of surprise straight to TV screens and tapping into their energetic and fun loving natures. I recommend that retailers should stock up quick to maximise sales and increase profit.”