Fulfil health and wellbeing brand unveils protein enhanced series
FULFIL’s latest innovations: Protein Bites, Chocolate Peanut Butter Bar made with Reese’s Peanut Butter, and the brand’s BIGGEST Bar yet.
The US-based Fulfil has unveiled a new protein-enhanced bar range targeting the region’s major health and wellbeing market, writes Neill Barston.
As part of the Hershey stable of products, the innovative brand has gained traction, with its latest range of offerings supported by Peloton instructor and New York Time bestselling author, Cody Rigsby to help launch the series, who has used his popular “Tactful Pettiness’ podcast to flag key nutritional messages on the importance of a balanced diet.
Fulfil’s latest series includes its Protein Bites for pop-able power-rich snacking, a Chocolate Peanut Butter Bar made with Reese’s Peanut Butter, and the brand’s most sizeable bar yet.
“With my busy schedule, I know how important it is to have easy, nutritious options that fuel my day,” said Cody Rigsby. “Fulfil makes it simple by offering high-protein snacks that taste like candy, making healthy eating accessible and enjoyable for everyone, no matter where you are on your wellness journey.”
“Our latest product line is all about delivering consumers a protein-packed boost that’s convenient and delicious,” said Garrett Adrian, Fulfil Brand Manager. “By expanding our line with new sizes, forms, and exciting flavours, we’re making it easier for consumers to get their protein boost anytime, anywhere.”
The series includes its big bar – at 55g, this features 20g of protein, 2g of sugar and 3-4g of net carbs. The bar is 15g more than the original 40g Fulfil protein bar. Flavours include Chocolate Salted Caramel, Chocolate Peanut Caramel and Chocolate Peanut Butter made with Reese’s Peanut Butter.
Furthermore, its fulfil Chocolate Peanut Butter Bar Made with Reese’s Peanut Butter: FULFIL has reinvented its Chocolate Peanut Butter bar, now made with Reese’s Peanut Butter. The bar is available in the latest 55g offering and in the 40g bar size, which contains 15g of protein, 3g of net carbs, and 1g of sugar.
Last but by no means least, the Fulfil Protein Bites are available in two flavors—Chocolate Salted Caramel and Chocolate Peanut Caramel – each pouch has 7 bites, packed with 16g of protein, 3-4g of sugar and 4g of net carbs.
