Knoops chocolate drinks brand strikes fresh industry partnership

British drinks brand, Knoops, has formed a new partnership with fellow beverage group,Minor Figures, to conjure a new 54% dark chocolate Oat Mocha series, reports Neill Barston.

The latest series, which is available from its 15 stores across the UK this month,  highlights the company’s vegan offering, aligning its speciality drinks with a plant-based drink engineered for baristas.

As the company explained, the new blend combines vegan-friendly 54% Dark chocolate, Minor Figures’ Barista Oat and a shot of coffee, with the Minor Figures’ Barista Oat chosen thanks to it being considered perfect for micro-foaming when steamed – a texture that its own signature drinks feature, making them velvety smooth and creamy.

In addition, the business will also be offering two bundle products on its website, The Mocha Bundle, containing 54% Dark chocolate flakes and its ground coffee, £17, and The Mocha Shaker Bundle containing 54% Dark chocolate flakes so consumers can enjoy the 54% Dark Chocolate Oat Mocha from home.

Knoops’ coffee is the product of Jens Knoop’s meticulous and flavour forward Knoopology approach, with the coffee hailing from Knoops’ own Woolwich-based roastery which blends and roasts a unique combination of beans selected to give a coffee flavour to its chocolate drinks.

Founder, Jens Knoop, said: “Using high quality product is core to the Knoops brand, and Minor Figures’ Barista Oat is a product we’re happy to be using for our 54% Dark Chocolate Oat Mocha. The Barista Oat is engineered to product a perfect micro-foam that, from our in depth research and development, is texturally what we’re looking for to best showcase the flavour profile of each chocolate, giving the consumer a velvety, creamy mouthfeel.”