Reese’s continues expansion with latest Big Cup flavour ‘mashup’ variety
pic: Reese's
US confectionery brand Reese’s has moved to further expand its product range with the release of its latest inventive variant, featuring its Big Cup stuffed with its popular cereal, reports Neill Barston.
As the Hershey-owned business explained, prospects for the combined flavour ‘mashup’ has been eagerly anticipated by its fans, who have been treated to a number of new flavour releases by the company in recent years.
The latest in a long-line of additions to the range will be made available across the US from this November, with the brand having strong representation at this year’s Sweets & Snacks Expo in Chicago.
“Collaborations are quite popular but what we are about to unleash is next level. We knew the ultimate mashup was already within the Reese’s universe, so we made it happen,” said Henry Hancock, senior associate brand manager at Reese’s. “We’re taking chocolate and peanut butter fandom to a new stratosphere by adding Reese’s Puffs cereal to our Reese’s Big Cup.”
The company’s parent business, Hershey, now has more than 100 brand names in approximately 80 countries around the world that drive more than $8.9 billion in annual revenues, including such iconic brand names as Hershey’s, Reese’s, Kit Kat, Jolly Rancher and Ice Breakers, and fast-growing salty snacks including SkinnyPop, Pirate’s Booty and Dot’s Pretzels.
