New look for Tangerine’s Lion gum

Lion, the original hard eating gum brand from Tangerine Confectionery, is re-launching with a new design and natural colours and flavours.

The range, which includes Sports Mixture, Midget Gems, Fruit Pastilles and Fruit Salad, features the signature lion’s head more prominently, alongside the ‘Made with all natural colours and flavours’ mark.

Sarah Brown, Lion brand manager at Tangerine Confectionery, notes, “The move to all natural colours and flavours is a major change for the brand which has virtually remained untouched since the launch in 1903.”