Agency devises coronavirus online guide to support businesses

UK communications and branding business, Jam, has created an online guide for small and medium-sized firms across the food sector, including confectionery and snacks, aiming to ensure businesses remain as visible as possible during the coronavirus pandemic.

The Manchester-based company has worked with a number of industry sectors to boost communications strategies, believed that the present crisis that has caused significant health as well as economic impact, requires additional support for businesses keen to ensure continuity of their activities.

Speaking on its weathering the coronavirus guide, the company said: “For smaller or independent businesses, this rapidly changing situation may seem bleak and uncertain, but with the right preparation, and a rethink of your strategy, you can set the foundations for a solid return once this crisis is over.

“During these uncertain times, utilise your social channels to remain open and honest with your customers, to demonstrate confidence, and build trust in your brand. You have complete control over your messaging, are able to target specific audiences and provide added value for your customers with useful, informative and engaging content.

“Let us show you how you can use your social media channels to focus on your core business messaging, capitalise on your business’s strengths and competitive advantages, build brand loyalty and retain your customers, ready for the next chapter.” For more details on the online guide, visit www.wearejam.agency