Nestlé sells Italian candy brands to Fida

Nestlé has entered into an agreement to sell its Italian confectionery brands, which include Rossana and Glacia, to Italian group Fida for an undisclosed sum.
The deal, which also includes Nestlé’s Fluxes, Fruttallegre and Lemoncella brands, is set to strengthen Fida’s position in the candy market, which stands at 3.5%. Fida’s sales reached €15m ($16.8m) in 2015 and its confectionery brands include Bonelle, Sanagola, Charms, Gnammy, Tenerezze and Gocce.
All of the products will be produced Fida’s Castagnole Lanze factory in Asti.
Fida president and CEO Eugenio Pinel said the agreement will allow it to “strengthen our market position by expanding our product portfolio”. He added that Fida will also invest human and resources in the development of the brands.
The transaction is expected to close by the end of June.






