Sales capabilities expand in Japan

Tate & Lyle is set to expand its direct sales capabilities in Japan with a new office in Tokyo.

“Japan’s food and beverage companies are highly innovative, so they expect nothing less than world-class experts to help them create new products,” says Joan Braca, senior vice president and general manager, Asia-Pacific. “Tate & Lyle has the expertise, passion and innovation capabilities to work side-by-side with Japanese companies to help them bring new and exciting products to market.”

Tate & Lyle’s global network of Applications and Technical Service laboratories include four in the Asia Pacific region. These facilities provide applications development, rapid prototyping, complete formulation and process and evaluation expertise to help food and beverage customers move from idea to market.

In addition, Tate & Lyle’s Asia Pacific support includes sales teams and distribution partners in China, Japan, Singapore, Thailand, Philippines, Indonesia, Australia and New Zealand.

Joan Braca added, “The expansion of our direct sales capabilities in Japan will provide us with a better understanding of the challenges faced by our customers and how best to help them meet consumer demands for better, tastier and more healthy products.”