Fino Fingers

Date: 06/09/2010

The launch of the new Twix Fino - a less-calorific wafer version of the classic Twix chocolate bar - has set tongues wagging in the British national press.

Anne Wollenberg writes on the Guardian website that the very core of the Twix bar - its biscuity centre - is at threat. She mentions that some even claim that the biscuit component of a Twix bar is so central is should actually be classified as such and should be removed from confectionery stands. The Facebook group A Nice Cup Of Tea And A Sit Down puts it in the troublesome biscuit classification.

Hence, some Twix fans may not want a version closer to a KitKat and the many comments on the website seem to back up people's connection to their chocolate bar (or belief that the piece was inspired by a generous pr package full of Twix Fino). My favourite comment, though, has to be: "Two fingers to that..."

All the best,

Katrine Kjoeller
Editor
Confectionery Production
Katrine@bellpublishing.com