Super Bowl

M&M’s delivers unique ‘peanut butter diamonds’ to NFL stars in major Super Bowl campaign

A unique promotion for this year’s Super Bowl LVIII has been crafted by M&M’s, as it creates a peanut butter enhanced ‘almost champions’ diamond ring for three NFL Hall of Fame legends, in the form of Dan Marino, Terrell Owens and Bruce Smith, reports Neill Barston.

Business news, Cocoa & chocolate, Ingredients, New products

Bazooka set to make its Super Bowl debut with key campaign

With audiences around the world setting their sights on the major US Super Bowl this weekend, Bazooka Candy Brands is making its debut with two commercials running in Nickelodeon’s first ever telecast, featuring Juicy Drop Gummy Dip ‘N’ Stix and Push Pop Gummy Pop-Its, writes Neill Barston.

Business news, New products

Reese’s invests in key Super Bowl confectionery ad campaign

Hershey’s key Reese’s brand is aiming for a star quarterback appearance next month, as the brand pitches a key commercial during the US Super Bowl American football event, which it hopes will win big reaching a huge global audience, writes Neill Barston.

Business news, Cocoa & chocolate, New products