Levi Boorer

Ferrero targets key Easter market with latest seasonal confectionery

A renewed focus on core product lines has been outlined by Ferrero as part of its spring 2021 campaign, which is backed by a major £5.8 million advertising campaign amid hopes of a wider sector recovery for the year ahead, reports Neill Barston.

Business news, Cocoa & chocolate, New products, Processing, Sustainability

Pemberton & Whitefoord design group works on Ferrero’s festive range

Creative design business Pemberton & Whitefoord (P&W) has helped Ferrero to launch a selection of new Kinder products across its seasonal portfolio, as the confectioner targets the key Christmas retail period.

Business news, Cocoa & chocolate, New products, Packaging

Focus: Key Christmas season beckons for Ferrero’s UK and Ireland team

With a backdrop of economic uncertainty amid the coronavirus pandemic, the confectionery sector is facing challenges ahead, yet is showing strong signs of resilience. Neill Barston speaks to Levi Boorer, Ferrero’s UK customer development director, on its festive prospects

Business news, Cocoa & chocolate, Ingredients, New products, Packaging, Processing, Regulatory, Sustainability

Ferrero responds to challenging trading conditions with major Christmas investment

Ferrero is set to invest £3 million in a broad selection of new seasonal products for the UK and Ireland, including its classic series of boxed chocolates, figures and novelties for Christmas 2020, reports Neill Barston.

Business news, Cocoa & chocolate, New products, Packaging, Sustainability

Ferrero set for £2.7 million investment showcasing its latest seasonal confectionery lines

Italian-founded confectionery group Ferrero is investing £2.7m in media campaigns across spring 2020 for its UK market, which includes the development of 10 new seasonal lines to complement its core range.

Business news, Cocoa & chocolate, New products, Packaging, Sustainability

Ferrero invests £6.8m in 2019 Christmas NPD

Ferrero will be investing £6.8m in Christmas 2019 while launching an array of new products across its brands, including novelties, figures and advent calendars for the seasonal period.

Cocoa & chocolate, Packaging

Ferrero sets up multi-million Easter and Mother’s day campaigns

The Ferrero group has confirmed a series of investments totalling £3.7 million into marketing its ranges for Spring 2019, led by its key Easter confectionery ranges.

Business news, Cocoa & chocolate, Ingredients, New products, Packaging

Tweets by Dairy Industries

Events

Wed

17

Feb

AFFI-CON 2021

AFFI-CON 2021 is a premier event hosted by the American Frozen Food Institute that brings the frozen food and beverage industry together to conduct business, network and access key industry education.

Wed

24

Feb

Chocoa 2021 Virtual Conference

Mon

15

Mar

iba Connecting Experts

iba is expanding its portfolio to include a virtual format connecting professionals from the entire baking industry with their suppliers.

Mon

15

Mar

Sigep Exp – The Digital Experience

Designed and developed for the dessert-and-coffee foodservice community, SigepExp – The Digital Experience boasts an innovative format, and is the natural digital meeting place for the Out-Of-Home sector.

Tue

1

Jun

World Confectionery Conference (Virtual)

This virtual global sector showcase will address a wealth of challenges and industry developments affecting international sweets, snacks and bakery markets.

Tue

22

Jun

Sweets and Snacks Expo (NEW DATES)

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