Green’s continues brand overhaul
14 September 2011 – Baking experts Green’s are continuing the brand refresh started earlier this year with a complete website redesign. The new look website went live this week and is designed to appeal to the varying Green’s demographic with a dedicated ‘Baking with kids’ section to appeal to families, as well as a ‘Creative baking’ section to attract a new Green’s audience specifically targeted with the launch of the new cupcake range. There are also improved product sections and new recipe suggestions.
A key element of the website re-design is to engage consumers – as a result Green’s have created a new section for fans to upload their own recipe suggestions using the mixes as a base. The website also offers an existing bank of recipe suggestions for various Green’s products ranging from recipes for kids to traditional, savoury and time saving recipes.
Green’s consumers are also invited to upload photos of their own creations – a platform which is supported by the recent cupcake launch. To promote website interaction Green’s have designed a competition offering a year’s worth of ‘girltime’ activities’ with a simple entry mechanic of uploading a photo of a creative Green’s cupcake to the website.
The website also boasts an ‘offers’ section where Green’s not only run their own competitions and promotions but also offer third party cross-promotion. To kick off the launch Green’s teamed up with women’s consumer magazine website RedOnline to promote a competition for the new cupcake range being run on their site.
Senior brand manager for Green’s, Emma Calder says, “We have worked hard to create a new website that will excite and engage our consumers and are happy to announce the launch this week. Part of the brand overhaul was to encourage repeat purchase and we are hoping that with our new recipe suggestions our customers will see Green’s as a store cupboard essential. Whatever the occasion the new look Green’s website will offer inspiration for a delicious dish or dessert! ”