Superbowl countdown for Flipz with Kyle Juszczyk collaboration

As Superbowl season descends on the US, Flipz chocolate-covered pretzel brand has moved to deliver a key collaboration with American football player and fashion designer, Kyle and Kristin Juszczyk, for a major New Year campaign, reports Neill Barston. 

The build-up to the ‘Big Game’ this year taking place on February 8 in Santa Clara, San Francisco, California, has typically delivered a major moment in the snacking and confectionery sector. It has seen fans continue to clamour for their favourite treats around watching key play-off encounters leading to the sport’s centrepiece event.

For its part, for Flipz’s revamped Up Your Game Day campaign is dedicated to elevating the game day snacking experience, and it has enlisted designer Kristin, and her partner Kyle Juszczyk, NFL fullback for the San Francisco 49’ers, to rally fans nationwide to set the record straight on one of football’s most overlooked misnomers: the coin toss.

Significantly, as part of its major sports season campaign, the brand, which is part of the pladis group, it will be launching digital and social media clips, product giveaways, and even a professionally minted Flipz-branded coin and a one-of-a-kind football designed by Kristin Juszczyk and signed by both Kristin and Kyle.

“Game day isn’t just about the game, it’s about the rituals around it, especially how and when fans snack,” said Ahad Afridi, CMO Americas, pladis, parent company for the brand.

He continued:  “Flipz fits every moment, blending sweet, salty, and crunchy into a go-to snack that shows up from kickoff to the last play in an effort to add to consumers’ game day rituals. And just like game day rituals, some traditions deserve respect. Take the coin toss — which literally kicks off every game — it’s time we call it what it is: the coin flip. Partnering with Kyle and Kristin Juszczyk, who know football culture inside and out and are authentic fans of the brand, is the perfect way to spark that conversation.”

Flipz is obsessed with two things in a way only Flipz can be: game day snacking and anything that flips. From the initial coin flip, the best way to start any game is with a proper Flip(z).

For this year’s Flipz Up Your Game Day campaign, the brand is taking that obsession to the next level by spotlighting one of football’s most iconic traditions (and language fumbles): the coin toss.

As the brand notes, the rulebook is clear — the coin must turn over in the air to count. In other words, it must flip. In partnership with Kyle and Kristin Juszczyk, two people flipping the script in their own right, Flipz is leaning into its mission as the Unofficial Sponsor of the Coin Flip, launching a petition to officially change the term “coin toss” to “coin flip.”

At the centre of the campaign is a national petition encouraging fans, leagues, and broadcasters to adopt “The Coin Flip” as the universal term. Fans are invited to sign, share, and join a sweet-salty, ever-so-crunchy debate that starts long before kickoff.

“Flipz is a staple in our household and we love what the brand stands for — fun, energy, and flipping traditions in all the right ways,” said Kyle and Kristin Juszczyk. “So when they brought this idea to us, it naturally sparked a debate in our household. Game day is full of rituals big and small, and we’re excited to partner with Flipz to rally fans around making the Coin Flip official.”

Throughout the game-watching season, Flipz and the Juszczyks are bringing the movement to life — fuelling the Flip vs. Toss debate and celebrating the joy of Flipzing up your game day.