Brenntag and ADM strengthen key European ingredients deal

German-headquartered Brenntag, specialising in ingredients and chemical distribution, has formed an extended agreement with ADM for distribution of key product offerings, including within the snacks market, writes Neill Barston. 

The recently agreed deal will see the two businesses strengthen an existing relationship, including distribution rights in countries including Romania, which and exclusive work in Poland, Czech Republic and Slovakia across key aspects of the group’s portfolio.

Brenntag offers the ADM protein products under the Profam, Arcon, Tradcon SE and Tradcon T to customers in these countries – with the protein category proving hugely influential within the snacking world, as well as increasingly entering confectionery ranges.

The agreement also reportedly covers Saudia Arabia (KSA) and United Arab Emirates (UAE), where – in addition to the above – Brenntag will offer ADM’s Adlec, Ultralec, Sopro and Soprotex brands on an exclusive basis as well.

Frank Haven, Regional President Brenntag Specialties Nutrition EMEA commented: “The expansion of our partnership with ADM highlights our commitment to providing valuable ingredients for meat alternatives and for other innovative food and nutrition products to our customers.  With the partnership with ADM, we guarantee our customers first-class products and first-class service and delivery across a wide regional range of countries in CEE and the Middle East.”

Matthias Vogelsang, Vice President EMEA Proteins at ADM, also welcomed the deal as strategically valuable.

He added: “Our partnership with Brenntag allows us to leverage their deep market knowledge and application expertise to grow our business in CEE and select countries in the Middle East through the use of our global manufacturing network, which includes our European assets, further strengthening our footprint in the region.”