Hershey set for key NACS event product reveals in Chicago
Hershey's stand at this year's Sweets & Snacks in the US, with the company expecting at large presence at NACS. Pic: Neill Barston
The Hershey Company (NYSE: HSY) is slated to showcase some of its core product innovations product innovations at this year’s National Association of Convenience Stores Show in the US, writes Neill Barston.
Among the most keenly-anticipated lines for the event at Chicago’s McCormick Place between 15-17 October is its Reese’s Oreo Cup and new offerings across its snacking portfolio, including confectionery, salty snacks and protein offerings.
The company will share data-driven insights on bundling strategies, promotional tactics and merchandising approaches that drive repeat purchases and increase basket sizes in convenience stores.
As the business confirmed, its Oreo Cup consists of Milk chocolate and white creme peanut butter cups with Oreo cookie crumbs – since launch, it’s on track to be one of Reese’s biggest launches. According to the company, this latest release is anticipated to have a particular impact on the market.
Other key releases include the Jolly Rancher Ropes Tropical Flavour,, which is said to be a particularly strong area of growth for the company, having grown 30% in the past four years alone.
In addition, the company will also unveil its Sneaker-shaped gummies in strawberry, mango, and lime flavours, created through a collaboration with basketball legend Shaquille O’Neal, as well as its Dot’s Homestyle Pretzels Buffalo Flavour, which also has high hopes pinned to its fortunes.
The company’s SkinnyPop Popcorn White Cheddar and Butter flavour is also anticipated to serve-up another highlight for the company. Notably, the latter’s emergence comes amid 9.5% YTD salty snacks sales increase for Hershey’s salty brands in C-stores.
Furthermore, the company’s own research has indicated category growth for all areas of its launches being presented at the key sector event.
“We work hand-in-hand with our retail partners to make every shopper interaction count,” said Tiffany Menyhart, Chief Customer Officer, The Hershey Company. “Through thoughtful pack and product innovation grounded in consumer trends and understanding, we help retailers deliver more options and help increase sales.”
