Godiva’s owner seeks to expand central Asia operations with Uzbekistan distribution facilities

Major chocolate and confectionery brand, Godiva, via its parent company pladis, has delivered an ambitious expansion in signing a deal for a commercial distribution centre in Uzbekistan, as it seeks to bolster its presence in the central Asian market, reports Neill Barston.

The brand, which has its group headquarters in London has confirmed its intention to seek out global opportunities, boosted by the success of its portfolio, which includes the renowned McVitie’s biscuit series.

According to the business, its newly established distribution hub in the Uzbek capital, Tashkent, will enable the company to bring its Ülker brand to millions of consumers across the country, reaching more than 30,000 sales points through regional dealerships in 12 different cities.

Notably, the firm plans to accelerate its growth by delivering 105 different Ülker products to these sales points with regular weekly visits during the first year, with the region considered to hold major potential. Founded in 2016, pladis operates 27 bakeries and factories in 11 countries and employs 16,000 people. Its brands are sold in more than 110 countries worldwide.

Moreover, Confectionery Production spoke to Pladis at this year’s Sweets & Snacks Expo last month in Indianapolis, with the group confirming significant plans to expand its operations around the world (see our coverage in the subsequent magazine edition).

Its latest move in Uzbekistan builds on the company’s already strong presence in Central Asia, underpinned by more than 25 years of successful chocolate and biscuit production through its Ülker brand in Kazakhstan.

Özgür Kölükfakı, Managing Director of pladis Türkiye and Central Asia, welcomed the latest investment in distribution facilities. He said: “As one of Central Asia’s most dynamic and fastest-growing markets, with a population nearing 38 million, Uzbekistan presents a significant opportunity to strengthen our presence in the region and expand the reach of our Ülker brand. Our market entry in Uzbekistan allows us to bring our products to millions of consumers, while deepening our long-term commitment to the region through strong local partnerships and meaningful economic contribution.”