Pouch series and mini eggs among Hames Chocolates Easter offerings

British-based confectionery manufacturer Hames Chocolates has unveiled its latest Easter range of treats, which now includes sharing pack series, writes Neill Barston.

The Lincolnshire business, which has specialised in private label product ranges, emerged as an award winner at last year’s edition of the World Confectionery Conference.

In recent years, it has also evolved its own chocolate confectionery line, as it has continued to expand its overall portfolio in response to growing demand.

For its latest series, the new range includes luxurious and rich options such as Milk Chocolate Raspberry Crème Filled Eggs and Caramel Filled Milk Chocolate Eggs, as well as Assorted Chocolate Mini Eggs. As the company noted, it has continued to target high street retailers,  , tourism and leisure operators, as well as gifting shops.

The series includes its Hames hollow Blonde chocolate eggs are beautifully packaged and an ideal addition to any retail gift shops, Easter hampers, or as a tempting offering in garden centres. Each pack contains four hollow Blonde chocolate eggs each weighing 15g.

In addition, the company is also offering a 160g raspberry flavoured egg, which uses milk chocolate that’s sustainably sourced from Rainforest Certified farms and is packed with rich raspberry crème, and uses 100% recyclable packaging. 

Another new highlight for the business is its new series of Chocolate Mini Egg Pouches, which are filled with an assortment of high-quality chocolate mini eggs. Each pouch contains 120g of assortment mini eggs including Blonde, Milk and Caramel Filled. The company has also produced a 280g assorted chocolate egg sharing box, targeting family celebrations for Easter.

Carol Oldbury, Managing Director of Hames Chocolates, (pictured above at our 2024 World Confectionery Conference), commented: “We have built and retained our position as one of the UK’s leading private label chocolate makers, by monitoring shopper trends and using these insights to develop our new product ranges.

“Our Easter collection for 2025 reflects current consumer trends and the rise in demand for products that suit the whole family – with the new sharing packs being the ideal solution.

“As with the whole Hames’ range, the new products feature our characteristic rich chocolate that offers a spot of indulgence, as well as unexpected flavours and sustainable ingredients and packaging. This makes the range appealing to a wider audience of chocolate lovers, while delivering strong margin for retailers.”