Chocolate brands including Godiva drive personalised gifting market

Major chocolate brands including Godiva are adding to a continuing upturn in a global personalised Christmas gifting market worth $15 billion by 2028, as AI influences the sector, according to latest industry research, reports Neill Barston.

According to fresh studies from the Technavio group, despite many locations around the world continuing to experience financial consumer spending restraints, distinctive presents that have shown a high degree of thought behind them have been on the increase.

Notably, the latest research forecasts that the overall market is estimated to grow at a CAGR of 8.35% during the forecast period, with confectionery, including premium lines, playing its part in that pattern.

As Technavio noted, options such as handcrafted gifts, eco-friendly personalised items, and experiential gifting leading the way. Friends, family, and relatives continue to be the primary buyers, but businesses like Roc Nation, Archies Limited, Redbubble, Spencer Gifts, and Personalisation Mall are expanding their client base.

Significantly, handmade gifts, chocolate platters, diaries, and desk accessories remain popular. Non-store-based platforms offer user-submitted artwork, while store-based retailers focus on photo personalised gifts. Peer-to-peer collaborative platforms provide bespoke updates.

New trends include 3D printing, personalised clothing, and face masks. Trade tensions and the risk of recession may impact the market, but social media influencers continue to drive sales. Non-photo personalised gifts are gaining traction. Overall, the market is said to be diverse, catering to women, unisex, kids, and men.

As the studies observed, personalised gifts market exhibits seasonal purchasing patterns, with a notable percentage of customers making purchases only during special occasions or festive seasons. Notable occasions driving significant sales include Father’s Day, Mother’s Day, and Valentines Day.

Vendors in the market must adapt to these trends by updating or expanding their personalized gift offerings accordingly. This seasonal approach ensures a strong market presence and caters to the varying gift-giving preferences of consumers.