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Rosenfeld keeps Bournville visit low profile

Posted 8 October, 2010
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8 October 2010 – Kraft chief executive Irene Rosenfeld has made her first visit to Cadbury’s Bournville factory after the Spring acquisition.

Keeping the visit low profile, the newly declared ‘Second most powerful woman in the world’ (after Michelle Obama but before Oprah Winfrey), declined to meet union representatives and members of the national press.

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Confectionery Production