NCA provides candy for families marking White House Easter celebrations

A wide array of family-friendly activities took place at the White House in the US this Easter, with the National Confectioners Association glad to play its part through providing candy for the celebrations, writes Neill Barston.

Notably, the festivities included the iconic site’s annual Easter Egg Roll, which has been staged since 1878, and provided a focal point for programme this past weekend.

As the White House explained,  First Lady Jill Biden continued her theme of “EGGucation” for the event, transforming the South Lawn and Ellipse into a school community, full of fun educational activities for children and the young at heart to enjoy.

Furthermore, there was also a School House Activity Area, Reading Nook, Field Trip to the Farm, Picture Day, a Physical “EGGucation” Zone, as well as a Snack Time Tent dedicated to Easter treats.

The colourful festivities included balloon decoration for the South Facade of the White House, which were marked core school subjects, which underlined Dr Biden’s commitment to championing the value of a strong education.

A total of 40,000 people were reportedly involved in the celebrations, which included thousands of military and veteran families, caregivers, and survivors. Tickets for the general public were distributed to guests from all across the country through an online public lottery.

For its part, the NCA, which had recently helped transform the White House into a Winter Wonderland with an array of treat-themed decorations around the site, the organisation collaborated with chocolate and candy for families participating through the event’s programme.

The NCA said:  “The National Confectioners Association is proud to collaborate with The White House on the 2024 Easter Egg Roll – bringing together two time-honoured traditions that have been hallmarks of the Easter season for generations. NCA’s member companies provided the treats that help families enhance this special occasion – whether they’re celebrating in their backyards or on the South Lawn of The White House. No matter what treats they prefer, Americans can agree that every celebration is sweeter with chocolate and candy.”

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