Video exclusive: ISM Middle East event preview
This year’s ISM Middle East event, alongside Gulfood Manufacturing is just around the corner, and will be packed full of new product innovations from around the world, with more than 300 exhibitors lined-up for the key show at the World Trade Centre, between 7-9 November.
Editor Neill Barston offers an exclusive video interview (watch below) with the show’s director, Katharina Buschjager, discussing major trends for the region, its latest additions including a new conference element, and her own personal challenges in taking up the role leading the show as it continues to evolve for the region.