Switzerland’ s equipment specialists Anritsu and Swissbelt join forces for major partnership

Switzerland’s Anritsu Infivis Ltd, specialists in inspection and detection equipment, have agreed a deal with fellow national business Swissbelt for the company to be its official distribution partner in their home nation, with ambition to expand across Europe, writes Neill Barston.

As the firm noted, the partnership is set to benefit food manufacturers, including in the confectionery and snacks sector, as the two well established companies join forces to proved an expanded range of combined solutions for production and packaging lines, from conveyors to checkweighers and everything inbetween.

Swissbelt is a premium provider of drive belts, conveyor belts, toothed belts and much more. The Giebenach based company is trusted as an official service partner of the world market leader in the manufacture of conveyor and processing belts. This technical expertise has seen it work with companies such as Novartis, Nestle, Frey, Ricola and Roche, both during assembly and in all upstream and downstream processes with specific technical advice, sales and customer service.

The new relationship is seen as an incredibly exciting opportunity in the growing European market. Patrick Tanner, Swissbelt’s Managing Director, explained: “We are excited to work together exploring the opportunities available to us in the Swiss and broader European markets. The food industry is a rapidly expanding pillar of the Swiss market and we are primed to move forward with this new partnership with Anritsu.

“We love the food industry in Switzerland, with so many unique products and opportunities, and can’t wait for our companies’ shared expertise to be a real driving force in the continued growth and development of the industry.”

Swissbelt will be joining the 20 strong portfolio of specialist distributors from Anritsu’s European Network, which itself has a strong history dating back 120 years.  The partnership will also see the two companies sharing technical expertise with Swissbelt colleagues being invited to Anrtisu’s Support Office in Venlo, the Netherlands to experience and learn from equipment demos and product specifications. This sharing of expertise is vital due to the long-life cycle of Anritsu machinery, which requires targeted maintenance. It further supports the company’s goal of sharing pertinent knowledge for the applied practice of practical problem solving.

Founded in 1895, the year in which Marconi successfully demonstrated the world’s first wireless telegraph, Anritsu’s proud 120-year history has traced the emergence of modern communications, and its history has run concurrent with the evolution of information and communication networks. In the intervening years Anritsu has expanded its technological portfolio to include high spec metal detectors, x-ray machines and checkweighers amongst many other innovations

Michael Stuart, Anritsu’s European Sales Director, added: “We feel there is a real synergy between the two companies and we are very excited about this new distribution partnership with Switzerland’s premier provider of drives and conveyer belts. We’re looking forward to sharing best practice and supporting Swissbelt in its quest to ensure the Swiss food industry has access to all the finest technology available today and in the future. Anritsu is hugely enthused about the growing European market and we continue to develop our business for the mutual benefit of our partners and our customers.”

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