Nestlé teams in Hong Kong make key sustainable packaging breakthrough
pic: Nestle
A major environmental step forward has been taken by Nestlé teams in Hong Kong, through optimising packaging for its KitKat Stick product series, reports Neill Barston.
The recyclable paper packaging is used in order to reduce plastic consumption, having been specially developed by internal teams in the region.
After researches and tests, the packaging is made of 100% pure pulp which is certified by the Forest Stewardship Council (FSC) to achieve the effect of reducing plastic consumption and being recyclable.
According to the business, the company had won significant praise for the product’s initial launch in stick form last year, transforming from the classic crispy fun of Nestle KitKat chocolate wafers.
The chocolate surface of the stick series is also covered with large pieces of the brand’s chocolate wafer to bring out its rich, sweet and crispy taste and texture.
As the company noted: “Everyone can participate in recycling together and contribute to sustainable development while enjoying Nestlé Stick. “One small step for man, one giant leap for mankind.” Let us work together to reduce the impact of product packaging on environment and improve the quality of life.”