BDSI survey shows crisps continue to top German snacks favourite polls
Group of teenagers eating snacks and talking while having fun, relaxing together, sitting on the coach at home. High quality photo
Results from the latest consumer study from Germany’s BDSI confectionery sector have placed crisps as being the most popular snacking item for consumers within its national market, writes Neill Barston.
The study found that potato chips were favoured by 76% of respondents, followed by nuts or nut mixes (69%) and salty peanuts (57%), peanut flips (57%), pretzel sticks/pretzels (48%) and trail mix (43%), also proved popular.
From there, the list included (40%) approving of crackers (39%), tortilla chips (39%), salty crackers (28%) and vegetable chips, (21%), which were all enjoyed particularly in gatherings of families and friends.
In representative online surveys (November 2021 and January 2022), for the BDSI, consumers were quizzed on their knowledge and handling of confectionery, with a total of 1,053 people between the ages of 18 and 69 were interviewed using an online panel. The results of the survey are representative of the population by age and gender.
As the BDSI noted, there has been changes in eating habits in recent times, with the enjoyment of snack items increasingly moving into the daylight hours – between meals, and also on the go. The segment includes Snacks salty, savoury, spiced and nutty products; also dried fruit, savoury, cheese and pretzel pastries are part of this. Furthermore the BDSI noted the category of salty snacks has been a growth segment in the German confectionery market for a number of years.
