Ferrero celebrates in the wake of gaining two key awards at Sweets & Snacks Expo
pic: Ferrero
Ferrero North America is celebrating in the wake of gaining Innovative New Product Awards at the 2022 Sweets & Snacks Expo for its Nutella B-Ready and the Kinder Holiday Mix Countdown Calendar, writes Neill Barston.
As Confectionery Production reported, the brand launched a number of new products at this year’s Sweets & Snacks Expo, including the region’s launch of its much-anticipated Ferrero chocolate bars within the region, and its Golden Signature Caramel chocolates.
In addition, there were also several notable launches for the company’s Fannie May brand, including premium chocolate bars, as well as a range of new rocky road in several varieties (see our exclusive Sweets & Snacks event review video for more with the brand).
This year’s event in Chicago, hosted more than 700 businesses across sweets and snacks categories, as well as more than 100 supplier companies participating in a parallel event at McCormick Place, as it marked its 25th birthday.
“Ferrero strives to add extraordinary innovations to our already strong lineup to excite consumers who have grown to love our brands,” said Jim Klein, Chief Customer Officer, Ferrero U.S. “With continued growth happening across the category, we’re humbled to be recognised by the National Confectioners Association and hear the extremely positive response from our retailers.”
Nutella B-Ready won the top award in the Gourmet and Premium Snacks category. The innovation is a delicious, light, individually wrapped snack bar with a crispy baked wafer filled with creamy hazelnut Nutella spread, Nutella B-Ready is an irresistible break-time snack that you can enjoy anytime, anywhere!
The Kinder Holiday Mix Countdown Calendar took the number one spot in the Seasonal category. This innovation is all about family bonding and counting down to the holidays together with 24 days of delicious Kinder treats. The calendar features a variety of 6 unique Kinder treats & graphics features a gingerbread house with a fun puzzle on the back.
The winners at the confectionery and snack industry event were selected from more than 300 new product award entries across nine candy and snack categories, including chocolate; non-chocolate; sweet; salty; savoury; novelty; seasonal; gourmet/premium; and gum & mints. Product submissions were rated on four weighted criteria: taste, packaging, innovation and go-to market feasibility.