Ingredion set for major bar launch at Swiss Vitafoods Europe event
Ingredients specialist Ingredion is set to showcase two key prototypes, including a protein-enhanced bar, at this year’s Vitafoods Europe in Geneva, writes Neill Barston.
As the company explained, its latest series comes in response to heightened demand for healthier food and beverages, which it will showcase at the event in Switzerland between 10-12 May at the Palexpo.
The event represents all sectors of the global nutraceutical industry, who come to source suppliers of ingredients, raw materials, dietary supplements and services.
Visitors to Ingredion’s stand will also be able to try a great tasting high protein vegan energy bar, formulated with Ingredion’s Vitessence Pulse 1803 Pea protein, which provides a higher protein content compared to protein concentrates and enables a ‘high protein’ claim without compromising on taste and shelf-life stability. The high in protein vegan energy bar will also be formulated with Ingredion by PureCircle NSF-04, a natural flavour modifier that rounds the flavour profile and reduces aftertaste of non-caloric sweeteners.
Ingredion’s senior culinologist will be at the stand to prepare a no added sugar, vegan ready-to-drink powder protein shake which is formulated with pea and faba bean proteins and concentrates from Ingredion’s Vitessence Pulse, Pulse and soon to be launched Vitessence VPrista ranges.
Sue Bancroft, PureCircle by Ingredion – Beverages Category Lead, says: “The health and wellness trend is a key driver that has opened up new mainstream product development opportunities as consumers increasingly look for food and beverages that offer functional health and lifestyle benefits. As a result, there is a growing volume of consumers seeking to try food and beverage products with claims such as ‘reduced-sugar’, ‘no added sugar’ claims, ‘protein enriched’ and ‘plant-based’.
“The consumer demand for foods and beverages that support their burgeoning health and wellness goals present a significant opportunity for food and beverage manufacturers to tap into this leading trend, but without sacrificing the taste and texture consumers know and love. Our team of experts will be on hand to guide visitors through the latest consumer insights and their own individual reformulation challenges, looking at how the latest ingredient innovations from Ingredion can help to deliver food and beverage products with consumer-preferred ideal taste, texture, nutritional appeal and functionality.”