Fiber One introduces 90 calorie chewy bars

US snack company Fiber One is introducing the Fiber One 90 Calorie Chewy Bars to target the weight management market.

Each bar contains 90 calories, five grams of fibre and 2.5 grams of fat to help dieters feel full. They are available in two varieties, chocolate and chocolate peanut butter.
It is recommended that people over the age of four eat at least 25 grams of fibre each day, according to the Institute of Medicine ” however, nine in ten fall short. “The bars offer a simple, gratifying and delicious way for dieters to stick to their diet,” says Jim Wilson, marketing manager for Fiber One Chewy Bars.