Metcalfe’s restructures

Metcalfe’s Food Company has announced plans to demerge and restructure the business. Known for developing first to market, delicious and light snacks under its two brands (itsu [grocery] and Metcalfe’s skinny), Metcalfe’s Food Company will split from 1 June 2015 to form itsu [grocery] Ltd and Metcalfe’s skinny Ltd. The exciting move, which represents an incredibly important step forward for the company, has been implemented to better support the fast growth of both brands by creating the dedicated structure and resource that they now require and deserve.

Food entrepreneur Julian Metcalfe originally founded the holding group back in 2009 so he could sell popcorn and healthier snacks to his itsu and Pret A Manger shops. Robert Jakobi joined as managing director in 2010.

The two new companies launch under the leadership of two newly appointed members from within the business. Claudia Santagada and Max Rees become managing directors of itsu [grocery] Ltd and Metcalfe’s skinny Ltd respectively and both teams will increase the number of staff by over one-third.

CEO for Metcalfe’s skinny Ltd and itsu [grocery] Ltd, Robert Jakobi says: “It was important for us to build a long lasting structure so we can satisfy the increasing demand for our current lines and our exciting NPD plans. We have created two distinct teams to run each brand. I can’t wait to get cracking and see us reach the potential I know we have!”

Founder and creative director for Metcalfe’s skinny Ltd and itsu [grocery] Ltd, Julian Metcalfe, says: “It is true testament to our incredibly passionate team that this demerger has happened as fast as it has. We have grown at such a incredible rate. It’s an incredibly exciting time for us.”