Ragus, importer and manufacturer of sugar and syrup products, has unveiled a new look website. The site showcases the four pillars of Ragus’ business, along with its heritage and facilities.

After major investment in a new factory at the end of 2012, Ragus Sugars has designed its new website to better tell the story of a UK manufacturing business with the size, scale and capabilities to compete on a global stage. Ragus worked with web experts Athlon to bring its online presence up to date and in addition to the website, which is also optimised for mobile, Athlon has also reskilled Ragus’ YouTube channel, creating a coherent online presence for the company to communicate its latest news and activities.

The site provides a more engaging and easy way to digest a range of content. The four key pillars of Ragus’ business – sourcing, manufacturing, consulting and delivering – are explored in a series of films. Two additional videos explaining Ragus’ past and present are also available. One tells the story of Ragus’ history and how a family’s passion for sugar laid the foundations for today’s business, while the other takes a look behind the scenes at the new factory.

Visitors to the website (http://ragus.co.uk/) can learn how Ragus sources, ships and manufactures its products. The Responsibility area highlights Ragus’ support for the communities in which it operates and the Learning Zone explores the journey that cane makes from the field to production.

Ben Eastick, director at Ragus, explains: “As one of the leading sugar producers and manufacturers, we wanted a website that not only reflected our new facility but also our standing in the industry. Our factory is impressive and we want to show it off. The website is a completely open and honest presentation of our business and everything we do, from sourcing through to manufacturing and delivery, and it is the first stage in modernising all our online communications.”

Ranzie Anthony, creative director at Athlon, comments: “It has been great to work with an organisation like Ragus that not only wants to modernise its brand but also takes a multi-channel approach, including the website, YouTube channel, mobile and rich branded content. The website sets a new standard in terms of corporate communications in its sector.”

“We wanted to focus on our core attributes as a sugar producer,” Eastick adds. “Our website communicates our passion and gives a real feel for what we do. It’s a one-stop shop for everything you ever wanted to know about sugar. We’re also looking forward to providing online updates and using social media to further raise our profile.”