Full steam ahead for our World Confectionery Conference 2023 edition

After months working behind the scenes, this week sees key news emerging of a welcome return for our major World Confectionery Conference live event, which is set to return to Brussels, Belgium next September.

This year’s show, our second after taking it online initially during the height of the pandemic, proved a genuine success in attracting companies, organisations and visitors from across all spheres of the confectionery, snacks and bakery markets.

There were quality presentations right across the board, which was extremely heartening to see, given the notable tests of the lingering impact of the pandemic that left a shadow hanging over the live events sector for at least the first quarter of this year, if not more. Thankfully, while covid is still sadly a factor on a global level, the live events market is very much back in action – and there is a general expectation that for all the technology at our fingertips, there’s no real substitute for meeting up in person for conferences and events.

On a personal level, our show proved particularly memorable in placing the sector’s sustainability in the spotlight and in teasing out some very genuine discussions and debate about the state of the industry, which felt like a real milestone moment. In light of that, we’ll be returning to Brussels on 14 September, full of justified optimism that we’ll be able to stage an equally memorable showcase.

Clearly, there will be a lot of groundwork to be done between then and now – and quite obviously, the event can only be a considered a success again if there’s a full level of engagement from the sector. So please do get in touch with any editorial ideas to me personally this side of Christmas to take forward in our planning. It’s great that our awards will also be back at the event to help celebrate some of the most impressive achievements right across our sectors.

From the feedback we gained both on the day and after the event, there was a real desire to see it continue and develop, so watch this space in the coming weeks and months ahead. So for now, more immediately, here’s hoping your own festive plans are shaping up well at the end of what has been a particularly busy and fulfilling year.

Neill Barston, editor, Confectionery Production

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