6 October 20011 – DD Williamson has launched a new brand image to reflect its expanded expertise in colour solutions for customers. In the new logo DDW replaces ‘DD Williamson’ for a concise, contemporary image. ‘The Colour House’ tagline expresses a place where creativity blends with advanced technical capability to bring colour ideas to life. Like leading, global flavour houses, ‘The Colour House’ provides collaborative science, solutions, and service for product developers.

In recent years the company has recruited experienced food scientists to fill several new positions, located in the US and Europe, in applications and innovation. Customer demand for custom solutions has increased with requests for naturally derived alternatives to synthetic food colour additives.

“The new identity helps demonstrate DDW’s ability to deliver creative colour solutions for customers across a wide range of application sectors,” says Campbell Barnum, VP, Branding & Market Development. “What has not changed is DDW’s global commitment to the highest product standards and quality systems,” adds Barnum.